The silhouette technique was used to superimpose hundreds of images to create the 'Eat the Rich' video. This technique involves taking an image and then changing the contrast, lighting and colour so that it becomes a shadow. This gives the video a grim apocalyptic feel. Adam used the lyrics and vocalist and lyricist Dylan Gunnell's ideas to create the 4+ minute epic which reflects the reality for many today who are struggling with sky-high food and housing prices while the richest among us line their pockets with the spoils of the overworked and underpaid.